Climate Pricing

No, I’m not talking about “Cap and Trade,” but rather the decision by the Miami Dolphins to charge $5 more per ticket to sit on the shady side of Sun Life Stadium where, they say, temperatures are “as much as 15° cooler.”  That is a dubious claim (it may feel 15° cooler in the shade on a cloudless day), but I give the Dolphins credit for creativity in their pricing.

Hat Tip:  Sports Illustrated.

For more on “Sun Life Stadium” from Dave Barry, click here.

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