You learn something new every day.
The German weather service allows commercial companies to “sponsor” weather systems. Only, it has backfired on the Mini Cooper people when Cold Front “Cooper” caused people to die of hypothermia.
It could have been worse:
The meteorological institute’s “Adopt a Vortex” scheme has been running since 2002, with the money raised helping to fund weather monitoring at Berlin’s Free University.
Thank goodness we didn’t have this program in the U.S. Could you imagine the PR fiasco that would have resulted if some company had “adopted” one of the many vortices that roamed around the U.S. last spring?